AS9410 OGILVY-AS-PH The Ogilvy Group, LLC.

AS9410 (OGILVY-AS-PH) is registered through APNIC to The Ogilvy Group, LLC, with the resource holder recorded as legally based in the Philippines. Ogilvy is the global advertising and marketing agency network owned by WPP; this ASN corresponds to its Philippine operation, not to the group's worldwide infrastructure. Read it as one country office's corporate network.

What it's used for

A single office network, single-homed. RIS observes exactly one IPv4 prefix — 199.229.210.0/24, 256 addresses — no IPv6, and one observed BGP neighbour. IPinfo records the upstream as the Philippine Long Distance Telephone Company, which is exactly what a Manila-based corporate site would buy. This is a stub AS in the strict sense: it originates its own /24 and provides transit to nobody. 256 addresses is an office, its internet-facing services and perhaps a VPN concentrator, and the reason for holding an ASN at all is provider portability rather than any need to move traffic.

Notable

• The -PH in the handle is the meaningful part. The holder name is a US-registered corporate entity, but the resource, the upstream and the operational reality are Philippine. Cards and geolocation that place this in New York are reading the company name rather than the network.
• The /24 sits in 199.0.0.0/8, historically ARIN-administered space, while the ASN itself is registered through APNIC. That split is worth noting if you are reasoning about which registry's records are authoritative for which object.
• A creative agency running its own ASN is unusual but not remarkable: it typically reflects an office large enough to want dual-provider capability without renumbering.